In New York, I decided to not get a television in an effort to use my money wisely. Somehow, to me, mini-trips, shopping, and trying out new restaurants around the town is a much better use of my hard-earned cash than sitting at home flipping channels. For those shows that I’m admittedly addicted to (Desperate Housewives, Glee, etc.) – there is always my very reliable and free friend, Hulu.
However, when you’re stuck inside an Igloo and the only way out is in – keeping your eyes glued to the tube seems to be the way to pass time. So, in between gazing outside, running on my family’s 15-year-old treadmill (very scary, by the way), cleaning, and cursing the clouds for their snow invasion – I’ve been hanging out on the couch, remote in one hand, puppy on the knee.
As I’ve watched reruns of Full House and spent hours salivating at the Food Network, and crying over the fancy trips on the Travel channel that I can’t afford to take – I’ve noticed a very strange theme in commercials. Before Christmas, regardless if they were advertising home appliances, jewelry, or electronics – almost every 30-second clip featured a happy, smiling couple. All the taglines promised to “bring a smile to her face” or “to give him the gift that keeps giving” or “be the envied couple of the year.”
Ironically enough though, most commercials now are geared to the single crowd with the focus on New Year’s Eve. Beauty companies, fitness centers, major retailers, and all that’s in between – are now promoting themselves as the must-have for independence, for a “brand new beautiful you” or “the back-end that’ll make them take a second look” or “bring in the New Year with new gifts just for you.”
So, apparently flying solo while Santa’s in town is not recommended, but ringing in the next January 1 is? Does that much change in just a week?
I know about targeted marketing efforts and audience sampling to help determine what registers with viewers and maximizes a company’s return-on-investment for their clip during prime time. I know the process to create a commercial that the majority of people mute is a strenuous and standardized process – but maybe playing into our emotions and directing us to the special-times-of-the-year where being single is acceptable, isn’t the best route to take.
Holidays have always been, until late, a very difficult time to be sans-boyfriend for me. There is something about celebratory dinners with families, seeing long-lost friends, or anticipated dates that make me wish I had a physical, in-flesh date by my side. However – I will say that amidst the pressure from grandma and the Green Monster of Envy of your friend’s engagement ring, there is something to be said about the hype surrounding holidays that could make a minus-one lady lonesome. I won’t blame Hallmark or the Saints, but I may shy away from kneeling and purchasing for a bit.
And while most of it may very well be in our minds, watching couples frolicking in between Man vs. Food isn’t exactly appetizing for those of us who would like to take a bite out of a man ourselves. So instead of signing up for OkCupid or hitting the bar hard between now and the-holiday-that-shouldn’t-be-mentioned in February (deep breaths) – why don’t we create our own Single Girl Holiday Calendar?
I propose the following:
January 6- National No Regret Spending Day
While everyone else’s credit card bills will be coming back maxed-out to the limit due to purchasing expensive watches for their boyfriends and fancy chocolates for the boyfriend’s mother – ours will be happily balanced and in tact. And if not, at least we can glance down at our feet and see those Louboutins smiling back at us.
February 15- “I’m Prettier Than Your Box of Chocolates” Day
Those attached may be recovering from a romantic evening of imported wine and smelling the roses, but all the single ladies who spent the last week pampering ourselves with facials, manicures, blow-outs, and treatments, will be the ones who turn heads for days to come. Love does look good on people, but so does radiating skin courtesy of a fancy salon in midtown.
March 17- Kiss Many Irish Men (or Those Who Claim It) Day
Instead of having to wonder if our men will be getting a little too drunk to handle himself maturely at the bar, you’re free to indulge in green specialities, and if the Irish happen to get lucky by your standards, you may even steal a kiss. Or two.
April 24- Born-Again Single Woman Day
If instead of celebrating your singleness on New Year’s, Valentine’s Day, and St. Patty’s, you decided to eat a full half-gallon of chocolate chip cookie dough ice cream and drink yourself into a hot-mess oblivion, today is the day to rise up and rejoice! If you accept yourself as single, flaws and all, your power and strength will be returned to you. This also pertains to those who have newly been forced into or chosen the single status.
May 6- Single Ladies Get Out of Work (with Pay) Day
Due to an excessive obsession with guacamole and margaritas, any woman who is not attached to a man by formal titles bestowed by the state, church, or Facebook, is permitted to not go into work to recover from her hangover. She will get paid as she usual does and her attached friends are required to send her orange juice, diet coke, and appropriate feel-better food.
June 24 – National One Night Stand Day
Since this is a time where single ladies should be gallivanting to exotic places by themselves or with other free ladies, this is the day to celebrate being non-committed by enjoying a one night stand of your choice. By having the out-of-this-world sexy seduction during this 24-hour period (every minute, if you’d like) – your overall “number” does not go up, your emotions do not go haywire, and you are free to enjoy with no-strings-attached. Protection a must. Foreigners encouraged.
July 4- National Independence Day (USA)
September 5- Anti-Labor Day
In celebration of the fact that we’ve never had to go through labor pains and we don’t have to labor over pleasing a man, let us all raise a glass and a diamond-less hand to our slender bodies and well-rested heads. (Single mothers are the exception because we can’t even imagine how they can do it all on their own, even if they have actually been in labor)
October 29- Free to Be Scary Looking Day
With masks and costumes preparing to roam the streets, single women of the world honor the fact that they can just be themselves, in the privacy of their own apartments, without having to worry about their looks for a man. No makeup with a green cleansing facial masques, no clothes or pushup bras, no shaving in any area if we don’t fancy, and no zit-left-unpopped for this day. Be free, be a tad-bit scary looking…and still feel beautiful.
November 30- Thank Goodness I’m Single Day
While attached ladies are busy worrying about how their in-laws will get along, who will bring what dish to dinner, and if they’re boyfriend/husband will say they are thankful for “them” when the crowd counts their blessings around the table – we’re encouraged to do whatever we like. Don’t want to go anywhere but our friend’s place and drink wine while “cooking” a turkey? Go for it. Try and make a list of reasons why you’re thankful to be single, too.
December 10- National Sparkle’ for Singles Day
Put down the third gift for mom, and the rice maker for Aunt Jo. Tis time to buy yourself something…just for you. There is no better way to say “I love me” than to feel like a star at the end of the year, throughout the year…and always.